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This web site normpratt.com has the following on the homepage, "Norms Book Available Now! Click for a preview." We noticed that the website also said " Norm Pratt is a spiritual intuitive, able to receive guidance through dreams, visions, intuitive impressions and psychic ability." It also said " Norms earliest experiences with spiritual awakening came as a teenager and it became a lifelong endeavor to develop and apply his emerging abilities. Eventually, Norm felt ready and guided to be of service by helping others cultivate their own intuitive awareness. Or by email at ." The header had psychic as the highest ranking optimized keyword. It is followed by intuitive, psychic detective, and norm pratt which isn't as ranked as highly as psychic. The next words normpratt.com used was norm. pratt was included but might not be viewed by search parsers.